Northeast Floral Expo
Yesterday I attended the Northeast Flora Expo that is sponsored by the Connecticut Floral Association. I find events like this to be a good source on continuing education and networking. Helps with my professional growth and enables me to share what I learned with my staff and ultimately create a better experience for our customers.
I was able to talk face to face with some key fresh flowers and hard goods vendors. Spoke to a company about improving our branding. Purchase some new and different containers whose image with plant and or flowers will be added to my web site soon to give us some new more unique items. Had a nice visit with the team that sells and supports our in house computer system. I was pleased to find that more improvements are on the way for our software. In fact I will be beta testing the new version latter in the month that ultimately will be used in thousands of other florist shops.
Had a discussion with the representative for Chrysal USA the vendor that supplies us with products for the complete nutrition of our fresh cut flowers. As a result I will be fine tuning our extensive care and handling system of fresh flowers. Here at Central Square florist we spend thousand of dollars annually on products that will extend the life and quality of our fresh flowers.