You may be surprised to learn that origins of Sweetest Day really do lie in one of the sweetest things we all enjoy – chocolate! In the early 1900’s, a group of candy company executives in Cleveland started what they hoped would be a yearly initiative – giving away thousands of boxes of candy to the underprivileged. Although the effort was loudly decried by the cynics who accused the companies of exploiting those down-and-out to promote their own sales, the idea of doing something kind for those struggling did have appeal. Just over 100 years alter, Sweetest Day is still a tradition, although more popular in the Northeast and Midwest than in other parts of the country.

Central Square Florist has the gifts and flowers you’ll need to bring a smile to someone’s face this October 21. Who in your life could use some cheering up?

Whether simply a sweet gesture, or telling someone else that they are the “Sweetest”, flowers are a popular gift. After all, multiple scientific studies have actually proven what we knew to be true all along – that flowers make us happier, and actually elevate our mood and improve our well being. So if someone you love is a struggling single mom, getting discouraged when looking for a job, or missing a loved one – flowers are a wonderful expression of your love and support. Sunflowers, daisies, roses and mums are popular choices for bright and happy bouquets!

Shown Above: Beary Bouquet
Shown Below: Delightful in Pink

Sweetest Day is a day for random acts of kindness and sweet gestures. Central Square Florist specializes in sending smiles and happiness all year long, and we have everything you need for this special day as well. Whether supporting friends and loved ones right here in Cambridge and Boston – or sending across the miles – we are your hometown source for all things flowers and gifts!