Once again 1800flowers.com is trying to fool the buying public into thinking they can offer free delivery through a local florist. Here in the Metro Boston delivery area, florists typically charge $10.00 to $15.00 for local delivery. It certainly sounds good. But we all know there is no such thing as free shipping.
What 1800Flowers.com is billing as "shipping" for florist delivered items is actually a service charge they keep. Today (11-23-07) their web site shows that service charge at $13.99. According to their contract with florists, the price a consumer pays for a florist-delivered arrangement includes s $7.99 delivery fee. It should be pointed out that this figure is under what most florist charge for delivery in greater Boston. In fact 1800flowers pay the florist less then $7.99 because they subtract a percent out as a commission on the order. That means, for a $49.99 arrangement, $7.99 goes toward delivery, and $42 is for the flowers. Not figuring in the decrease due to commission given back to 800 flowers. As a result of this practice many florists hear consumers complain that “My arrangement was smaller then I expected.”
Your local florist does have your best interest in mind and that is why over a 100 of us have sent a letter to the Federal Trade Commission asking them to stop the unethical advertising by 800 flowers. The complaint can be viewed at Florists Urge FTC to Investigate 1800Flowers.com "Free Shipping"
. 1-800-Flowers.com is not the only online order broker to try the free delivery deception
. Further information and reading can be done at the Florist Detective